There are 23 reasons, but no explanations.
Only those who taste what we stand for will ever understand.
For over a century, the number 23 has represented something unmistakable: a blend of flavors that created one of the most iconic drinks ever made. At West Virginia University, that idea comes to life through people, experiences, and tradition. The 23 Society is built on three things:
Rooted in the original 23-flavor blend.
From a drink that has stood the test of time to traditions we’re building here at WVU, everything starts with what came before us.
Built around shared experiences.
Whether it’s your first float night or your tenth event, the 23 brings people together: no matter where you’re from or how you found it.
Simple moments, done right.
Late-night floats. Monthly gatherings. The kind of things you don’t overthink: but end up remembering.
The 23 Society hosts events, gatherings, and traditions centered around one thing: bringing people together. From classic favorites to campus-wide events, everything we do is built around the experience.
Pop-Up Float Events
Monthly Gatherings
Welcome Week Events
Limited Merch Drops
Late-Night Campus Events
Some people grew up on it.
Some just like the taste.
Some come for the floats and stay for the people.
The 23 Society is built on something simple: Good experiences, good people, and a drink that’s been part of both for generations.